Link building side of off-page SEOSeptember 24, 2015 by Yuan | Filed under Business.
As a business man, you run your own business website and take care of your business. SEO can be tricky and very confused. Some people may take months to learn the basics of it, let alone advanced strategies? However, if you want to know just a little bit more about off-page SEO, this article will talk about general link building strategies. Without further ado, here are the most common link types that are used to rank websites:
- Guest posts – by far, this is probably the whitest hat SEO there is. Don’t get me wrong, just because you are buying guest posting services, it does not mean that there cannot be shady services that would screw your site up. Just remember that a brilliant SEO agency Stevenage will not do 100 guest posts in a single week or month.
- Blog posts – slightly grey hat SEO, still very popular among marketers. I would say that blog posts are the most popular strategy – it is the bridge between black hat and white hat SEO that works very well and is relatively safe. They work well and quite fast.
- SPAM – the top marketers use SPAM. By saying top marketers, I don’t mean to say those who market big brands like Microsoft, etc … these “top marketers” actually know what they are doing and they are mainly in very saturated niches such as payday loans, ca insurance and gambling. This is very bad strategy for any local business.
- Other types of links – there are thousands of other types of links such as profile links, directory links, social bookmarking links, link wheels that used to work about 5 years ago. They, unfortunately, do not work anymore.
So there you have it, most common types of links that marketers use. My personal favourite is blog posts because they work fast and they are safe, assuming, blog network owner know what he is doing with his own network.